Comeback plan: Intel executive explains how it anticipates getting ahead in AI
CNN••technology
Key Points:
- Intel, under CEO Lip-Bu Tan, is executing a turnaround strategy focused on AI integration, highlighted by the launch of its Core Ultra Series 3 chip, which will be featured in over 200 new laptop designs this year.
- The company aims to expand beyond PCs, targeting AI applications in devices like robots, with Oversonic Robotics planning to switch from Nvidia to Intel’s chips due to better performance and lower costs.
- Despite maintaining a dominant 71% share of the PC chip market in 2024, Intel faces stiff competition from AMD, Apple’s in-house processors, and Qualcomm, which are also advancing AI-optimized chips.
- Intel is addressing past strategic missteps by prioritizing customer feedback and performance improvements, while betting on
