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Dave Portnoy backs Pizza Hut rebrand as 'brilliant move'
New York Post • • business
Key Points:
- Dave Portnoy, founder of Barstool Sports and "One Bite" pizza reviewer, praised Pizza Hut's campaign to temporarily rebrand as "Hut" during the 2026 NFL season, calling it a "brilliant" marketing move.
- Portnoy encouraged Pizza Hut executives to allocate advertising funds to Barstool Sports, emphasizing the platform's strong alignment with football season audiences.
- The rebranding will last for 25 weeks, coinciding with the NFL season, as announced by Pizza Hut on social media.
- Portnoy highlighted the importance of strategic ad spending to clarify the rebrand and maximize its impact during football season.
- FOX Business host Stuart Varney and Portnoy discussed the mutual benefits of Pizza Hut partnering with Barstool Sports for targeted football-related advertising.
