Dead By Daylight Developers Launch A Second Lengthy Attempt At Damage Control Following TheBurntPeanut Controversy

Key Points:

• Behaviour Interactive faced backlash after an employee gave controversial Vtuber TheBurntPeanut free in-game paid content during a livestream, leading to public apology and condemnation of both the employee and Peanut.
• TheBurntPeanut's ambiguous and provocative behavior, including suggestive use of slurs, clashed with Dead by Daylight's reputation as a welcoming space for marginalized groups, especially LGBTQ gamers.
• Behaviour acknowledged internal failures, citing lack of proper review processes and insufficient guardrails for granting in-game content, and admitted inappropriate brand responses during the incident.
• The studio outlined corrective actions including removing gifted content, revising creator interaction guidelines, enhancing internal approval processes, and enforcing communication standards, while keeping personnel actions confidential.
• Behaviour emphasized its commitment to diversity, respect, and transparency, recognizing a loss of community trust and pledging to work toward rebuilding it, while firmly distancing itself from TheBurntPeanut and the involved employee.