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Deliverance Dev Wants GTA 6 to Make Games More Expensive
IGN • • technology
Key Points:
- Warhorse co-founder Martin Klima suggests GTA 6 should set a precedent for raising video game prices, citing the plateauing audience sizes and lack of new revenue streams as existential challenges for triple-A games.
- Klima believes Rockstar and Take-Two are uniquely positioned to increase game prices, a move he says is necessary for the industry's survival despite widespread fear of doing so.
- GTA 6’s Standard Edition is priced at $79.99 in the U.S., $10 higher than typical new game prices, while the Ultimate Edition costs $99.99, reflecting the trend Klima discusses.
- Take-Two CEO Strauss Zelnick emphasizes the importance of delivering exceptional value to justify higher prices, aiming to create the most spectacular entertainment experience with GTA 6.
- GTA 6 is anticipated to be the most expensive and popular game launch ever, with development and marketing costs estimated between $1 billion and $2 billion and projected sales of $5.2 billion in its first week.
