Disney agrees deal to let TikTokers use its characters in videos
BBC • • entertainment
Key Points:
- Disney and TikTok have reached an agreement allowing creators to use clips from Disney films, including franchises like Star Wars, Toy Story, and the Marvel Cinematic Universe, in their videos, which will also be shared on Disney's short-form video platform, Verts.
- The program will launch first in the US before expanding internationally, aiming to enhance audience engagement and support fan-created content with official permissions to avoid copyright issues.
- The deal follows the cancellation of a $1 billion agreement between Disney and OpenAI for AI-generated videos, which ended when OpenAI shut down its AI video tool Sora to refocus its business.
- Disney and TikTok will jointly run the program, boosting selected creators' videos and providing access to exclusive events, recognizing the value of both large and niche influencers with highly engaged audiences.
- TikTok reported an average of 6.5 million daily posts related to film and TV last year, highlighting social media's growing role in entertainment promotion, while Disney continues to expand its Verts platform globally.
