Disney+ and Hulu Are Raising Prices Again
The Hollywood Reporter • • entertainment
Key Points:
- Disney is increasing the monthly prices for Disney+ and Hulu subscriptions, with the biggest hikes on the ad-free tiers, which will now cost $21.49 each per month, up $2.50 or 13%.
- Ad-supported subscriptions for both Disney+ and Hulu will rise by 50 cents to $12.49 per month, reflecting a more modest 4% increase.
- The ad-free Disney+/Hulu bundle price is increasing by $2 to $21.99 per month, while the ad-supported bundle goes up 50 cents to $12.99.
- Bundling remains significantly cheaper, with the new bundle prices being nearly half the cost of subscribing to each service individually, reinforcing Disney’s strategy to encourage bundled subscriptions.
- These price changes come exactly one year after the last rate increase and aim to retain customers who choose bundled plans, which are less likely to be canceled.
