Disney+ and Hulu Raise Prices Again, the Fourth Hike in Four Years
Variety • • entertainment
Key Points:
- Disney is increasing prices for its Disney+ Premium and Hulu Premium ad-free streaming plans from $18.99 to $21.49 per month, a 13% hike effective September 23 for new subscribers.
- The Disney+/Hulu Premium bundle price is rising by $2 to $21.99 per month, encouraging consumers to choose bundles over separate subscriptions.
- Ad-supported Disney+ and Hulu standalone plans will increase from $11.99 to $12.49 per month, while the ad-supported Disney+/Hulu bundle remains at $12.99 per month.
- Prices for Hulu + Live TV packages and Disney+/Hulu bundles including ESPN Select are also being raised, with the ESPN Unlimited service recently increasing from $29.99 to $31.99 per month.
- This marks the fourth consecutive annual price increase for Disney’s streaming services in the U.S., with the ad-free Disney+ tier nearly doubling from $10.99 per month in 2023 to the current rate.
