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Disney+ & Channel 4 Strike UK Content Deal
Deadline • • general
Key Points:
- Disney and Channel 4 have reached a landmark UK content deal, making Channel 4's linear network available on Disney+ in the UK for the first time, starting early next year.
- Popular Channel 4 shows like Celebrity SAS: Who Dares Wins and the upcoming Maya will premiere on Disney+ UK and Ireland simultaneously with their original broadcasts, alongside hundreds of hours of on-demand content.
- Channel 4 CEO Priya Dogra emphasized the complementary nature of the partnership, highlighting that Disney+ attracts a younger audience and that the deal expands Channel 4's reach beyond its traditional viewers.
- This agreement follows Disney+'s broader European strategy of partnering with local broadcasters, building on lessons from previous deals with ITV, Germany’s ZDF, and Spain’s Atresmedia to focus on current, high-profile content.
- Dogra views the deal as part of Channel 4's approach to collaborate with other platforms to maximize audience reach, complementing recent advertising partnerships and downplaying merger talks with the BBC.
