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Instagram takes on YouTube with new 90
9to5Mac • • technology
Key Points:
- Instagram has launched a test of a new long-form horizontal video format called Features, allowing videos up to 90 minutes, targeting podcasters, comedians, and other long-form creators in the U.S.
- This format enables creators to link shorter Reels clips to their full-length videos, aiming to convert viewers of brief content into watchers of complete episodes without leaving the app.
- Features videos will be promoted on Instagram's Explore page and other sections, enhancing discoverability and engagement with longer content.
- Instagram plans to support monetization for creators through branded content and partnerships, helping both established and emerging creators build revenue streams.
- This initiative aligns with a broader industry trend toward video podcasts, with Instagram expanding its video offerings across devices, including Apple TV, to compete with platforms like YouTube, Netflix, and Disney.
