Disney Hikes Price Of Disney+ And Hulu Streaming Plans
Deadline • • entertainment
Key Points:
- Disney has increased prices for most Disney+ and Hulu streaming plans, with the largest hike of 13% for Premium ad-free subscriptions, raising individual plans to $21.49 per month.
- Ad-supported plans for Disney+ and Hulu have seen a smaller increase of 50 cents, now costing $12.49 per month, while some bundled plans have also risen by $2 to $3 monthly.
- Certain bundles, such as the ad-supported Disney+, Hulu, ESPN package, remain unchanged at $12.99 or $35.99, depending on the plan type.
- This price adjustment marks Disney's fourth increase in four years and reflects a broader industry trend where streaming services prioritize profitability over subscriber growth.
- Streaming companies are increasingly focusing on bundling services to reduce subscriber churn and offer more attractive packages, with cross-company bundles like Disney+, Hulu, and HBO Max becoming more common.
