Disney Inks Dude Perfect to Deal for Original Content

Key Points:

• The Walt Disney Co. has signed a new "company-wide creative partnership" deal with sports-focused content creators Dude Perfect, expanding collaboration across entertainment sports, consumer products, and experiences.
• The partnership will include streaming some of Dude Perfect's short-form content on Disney+ and developing original content inspired by major Disney events such as Super Bowl LXI, Star Wars' 50th anniversary, and Marvel Studios' Avengers: Doomsday.
• Founded in 2009 by five Texas A&M students, Dude Perfect has grown into a major studio with an 80,000-square-foot facility and secured $100 million in funding in 2024 to expand into live events and products, areas where Disney has expertise.
• Disney has been actively building its creator ecosystem with deals involving influencers like Dhar Mann and Like Nastya, as well as partnerships with platforms like TikTok to bring short-form content to Disney+.
• Both Disney and Dude Perfect expressed enthusiasm about deepening their relationship, highlighting shared storytelling values and the opportunity to create new experiences for fans.