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JetBlue’s new domestic first class, BlueFirst, is now on sale
CNBC • • business
Key Points:
- JetBlue has launched BlueFirst, a new domestic first-class option available for booking on over 30 routes, targeting flights without the lie-flat Mint business class.
- BlueFirst offers seats with up to 5 inches of recline and 7 inches more legroom than Main cabin seats, along with perks like Bluetooth-connected screens, food and beverages, Group 1 boarding, and expedited security.
- The service includes three tiered fare options—BlueFirst Base, BlueFirst, and BlueFirst Flex—each offering varying levels of baggage allowance, seat selection, change flexibility, and cancellation policies.
- Introductory fares for BlueFirst are available on select routes, such as $299 from Boston to Fort Lauderdale and New York to Liberia, Costa Rica, as JetBlue aims to grow its higher-priced offerings amid strong demand.
- JetBlue CEO Joanna Geraghty emphasized BlueFirst’s goal to provide a more accessible first-class experience combining comfort, value, and JetBlue’s signature hospitality.
