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Donatella Versace to Launch New Brand With Revolve Group
WWD • • business
Key Points:
- Donatella Versace announced a new joint venture with Revolve Group, where she will serve as chief creative officer to launch a fashion and beauty brand, with initial products focusing on beauty to be revealed soon.
- The new brand will launch across the US, Latin America, Asia-Pacific, and the Middle East, combining Versace’s creative influence with Revolve’s technology, consumer insights, and global platform.
- Revolve Group’s co-CEOs emphasized the opportunity to create a distinctive, long-term brand by merging Donatella’s creative vision with Revolve’s infrastructure and reach.
- Donatella Versace, renowned for her bold and exuberant aesthetic and leadership at Versace, will leverage her cultural influence and connection with younger generations through this new digital-first venture.
- Revolve Group, a publicly traded e-commerce company with strong financials and growth, aims to build an engaging brand experience beyond traditional retail, supported by its media platforms and previous successful partnerships.
