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Meta's Muse is outpacing ChatGPT’s early mobile launch
TechCrunch • • business
Key Points:
- Meta’s new AI app, Muse, has outpaced ChatGPT in its first 12 days on the U.S. and Canada iOS market, with 1.8 million downloads compared to ChatGPT’s 1.3 million, according to Apptopia estimates.
- Muse currently holds the No. 1 spot on the U.S. App Store, surpassing ChatGPT, and has achieved 2.8 million total global installs within its initial 12 days.
- Daily active user numbers for Muse in the U.S. exceed those of ChatGPT at the same launch point, with 642,000 daily users on all platforms and 359,000 on iOS alone versus ChatGPT’s 231,000 on iOS.
- Muse benefits from Meta’s established cross-promotion strategy, integrating with Facebook, Instagram, and WhatsApp, with over 95% of Muse’s users also on Facebook and 63% on Instagram.
- Meta has not publicly disclosed official adoption figures for Muse, and Apptopia’s data are third-party estimates rather than direct internal metrics.
