Dopamine websites are the internet's bleakest new obsession
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Dopamine websites are the internet's bleakest new obsession

Metro.co.uk • • business

Key Points:

  • Dopamine websites, a trend originating in South Korea, simulate online shopping or ordering experiences without actual purchases, providing users with a dopamine rush similar to real transactions but without spending money.
  • These sites gamify the process, allowing users to browse, customize orders, and track deliveries virtually, satisfying cravings or desires without real-world consequences.
  • Experts warn that while these sites can boost dopamine and provide temporary satisfaction, they may also cause frustration, disappointment, and potentially addictive behaviors due to the gap between expectation and reality.
  • Users have mixed reactions: some find dopamine websites helpful for stress relief and avoiding impulsive spending, while others criticize them as a bleak reflection of consumerism and a symptom of excessive capitalism.
  • The trend raises psychological concerns, as prolonged use might trigger feelings of envy, inadequacy, and lower well-being, similar to the effects of digital window shopping.

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