Dyson Blasts Into Dental Care With a $499 Camera

Key Points:

• Dyson has launched the CameraJet toothbrush, featuring an AI-powered camera that detects gaps between teeth to floss while brushing, aiming to improve plaque removal in commonly missed areas.
• The toothbrush uses a 100,000-pixel macro lens and Dyson’s Gap Optical Targeting AI, analyzing 28 images per second to detect gaps and deliver a gentle, conical jet of mouthrinse for flossing.
• Equipped with a built-in anti-gravity 12.5-ml mouthrinse tank and RFID-tagged dual-bristle brush heads, the CameraJet offers features like live video viewing, guided cleaning, and usage tracking via a connected app.
• Priced at $499, the CameraJet comes with two brush heads, a charging dock that refills mouthrinse in three seconds, and a travel case; Dyson also plans to release proprietary non-foaming toothpaste and mouthrinse compatible with the device.
• While innovative, the CameraJet’s high price contrasts with more affordable smart toothbrush options like the $100 Oral-B iO Series 5, recommended for users seeking a cleaning coach under $500.