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Toys R Us expands brick-and-mortar comeback to over 30 US locations
Fox Business • • business
Key Points:
- Toys R Us is opening a new store at Northridge Fashion Center in California, adding to its growing number of U.S. locations as part of a brick-and-mortar comeback.
- The retailer, which filed for bankruptcy in 2017 and closed U.S. stores in 2018, has been rebuilding under new ownership, with over 30 standalone and flagship stores now listed nationwide.
- Brand management firm WHP Global acquired a controlling stake in 2021 and has expanded Toys R Us through flagship stores, partnerships with Macy’s, and new retail formats including airport and cruise ship locations.
- The return of Toys R Us has sparked nostalgia among longtime fans, some of whom hope the retailer will reintroduce retro toys and other nostalgic elements.
- The Northridge store opening continues the company’s strategy to grow its physical footprint across the U.S., reflecting the brand’s ongoing revival and expansion efforts.
