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Einstein Bros. Bagels plans to open 300 new locations nationwide by 2030
Fox Business • • business
Key Points:
- Einstein Bros. Bagels plans to open over 300 new locations across the U.S. by 2030, expanding from its current 700+ stores to more than 1,000 within four years.
- The expansion is driven by growing demand in the breakfast category, with the U.S. bagel market valued at $5.8 billion and growing about 5% annually.
- The company will roll out its new "Elevate the Morning" store prototype, emphasizing speed, freshness, and an improved in-store experience with a fresh-baked case prominently displayed.
- Younger consumers, particularly those under 35, are fueling growth, with a 22% year-over-year increase in visits among this demographic within Einstein Bros. rewards members.
- Einstein Bros. aims to position bagels not just as breakfast items but as daily rituals, offering a full menu including bagels, egg sandwiches, coffee, and catering services.
