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Elon Musk appears to signal the end of the road for Cybertruck
BBC • • business
Key Points:
- Tesla will reduce Cybertruck production at its Texas factory next year to prioritize building more self-driving Cybercab vehicles, though it is unclear if production will stop entirely or move elsewhere.
- Wes Morrill, the Cybertruck's lead engineer, suggested the vehicle is being discontinued, stating the Cybertruck technology will continue through the Cybercab project.
- The Cybertruck, launched in 2023 after delays, has faced disappointing sales and multiple recalls, including one in 2025 affecting over 46,000 units due to trim issues.
- Despite mixed reviews—praised by fans for its unique design but criticized by others for its aesthetics—the Cybertruck amassed 146,000 pre-orders during development but struggled to capture a significant share of the US truck market.
- Elon Musk has consistently expressed strong personal enthusiasm for the Cybertruck, calling it Tesla's best product, but acknowledged the need to price it affordably, with the final model costing around $61,000.
