Emmy Awards leave broadcast TV for Prime Video under six-year deal
CNBC • • entertainment
Key Points:
- The Emmy Awards will move exclusively to Amazon Prime Video starting in 2027 under a six-year global streaming deal, ending the traditional rotating broadcast among major networks.
- Prime Video will stream the awards ceremony for free to all audiences worldwide, including nonsubscribers, across more than 240 countries and territories.
- The new agreement designates Prime Video as the permanent home for the Emmys, replacing the long-standing "wheel-deal" rotation between ABC, CBS, NBC, and Fox that has been in place since at least 1994.
- The move reflects the broader industry trend of shifting from traditional broadcast and cable TV to streaming platforms, as streaming services increasingly secure rights to live events and major entertainment properties.
- Financial details of the deal were not disclosed, and NBC will still air the 2026 ceremony before the transition to Prime Video.
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