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'Everyone' at Apple Apparently Calls Foldable 'iPhone Ultra'
MacRumors • • technology
Key Points:
- Bloomberg's Mark Gurman reported that Apple employees internally call the upcoming foldable iPhone the "iPhone Ultra."
- Gurman noted that this internal name does not guarantee it will be the official product name upon release.
- Creative Strategies analyst Max Weinbach expressed skepticism about the "Ultra" name, arguing it may not fit Apple's naming convention since the foldable iPhone might not surpass the iPhone Pro in capability.
- The discussion highlights uncertainty around the branding and positioning of Apple's foldable iPhone within its existing product lineup.
