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Ex-Blizzard boss says an $1,800 Xbox "will never sell" and current-gen is "fine for 99%" of people
Yahoo Tech • • technology
Key Points:
- Former Blizzard president Mike Ybarra expressed strong skepticism about reports that Microsoft's next Xbox console could cost between $1,200 and $1,800, calling such a price point unrealistic for a mass-market device.
- Ybarra emphasized that consoles need to have a low entry price, ideally between $399 and $499, to sell meaningful units and compete effectively against alternatives.
- He advised consumers and manufacturers to stick with current consoles like the PS5 Pro and Xbox Series X, as their capabilities remain sufficient for most users while prices stabilize.
- The high projected cost comes amid global component shortages and rising inflation, which have already increased prices in many sectors, making an expensive console less viable for most consumers.
- Xbox is currently navigating leadership changes and market challenges, with upcoming decisions on hardware pricing and positioning expected to significantly impact its competitive stance against Sony and Nintendo.
