Exclusive: Rosé Shares the Story Behind Her New Single, “New Trick”
Vogue • • entertainment
Key Points:
- Rosé collaborated with director Dave Meyers to film the music video for her new single "New Trick" entirely on the iPhone 18 Pro as part of Apple's "Shot on iPhone" campaign.
- The song was written shortly after the Met Gala and marks a shift from Rosé's usual sad songs to a more upbeat, pop-rock-inspired sound reminiscent of early 2000s Apple ad tracks.
- Rosé describes "New Trick" as one of the cutest songs she has made, expressing excitement about channeling a new energy in the studio and sharing it with fans.
- The full release of "New Trick" is set for September 17, while Rosé's sophomore album is expected in 2027, with the artist still exploring her evolving musical identity.
- The "Shot on iPhone" campaign has featured notable artists like Olivia Rodrigo, Lady Gaga, and The Weeknd, highlighting Rosé's admiration for innovative, phone-shot music videos.
