Fanatics Studios Launches With Deal for ESPY Awards and LA28 Film
The Hollywood Reporter • • sports
Key Points:
- Fanatics, led by Michael Rubin, is launching Fanatics Studios in partnership with OBB Media to produce a wide range of sports and entertainment content, including live events, scripted series, films, and digital media.
- The new venture has secured major deals with LA28 Olympics, ESPN, WWE, and MLB, aiming to generate over nine figures in revenue in its first year and establish itself as a leading sports content studio.
- Key projects include an official Olympics film for LA28 with theatrical release, production of the 2026 ESPY Awards, a docuseries on Tom Brady’s return for the Fanatics Flag Football Classic in Saudi Arabia, and content around the 2026 World Baseball Classic.
- Fanatics Studios will
