Fanatics to launch sports media and entertainment studio
CNBC • • sports
Key Points:
- Fanatics has launched Fanatics Studios, a media and entertainment joint venture with OBB Media, focusing on sports and culture content including films, documentaries, and digital series.
- Michael Ratner, founder and CEO of OBB Media, will serve as CEO of Fanatics Studios, which aims to generate nine-figure revenue in its first year.
- The studio's projects include partnerships for the 2028 Los Angeles Olympics, a Saudi Arabia flag football tournament, and a documentary on Tom Brady, along with collaborations with ESPN, WWE, and MLB.
- Fanatics CEO Michael Rubin emphasized the new studio's role in enhancing fan experiences and expanding the company's sports platform beyond e-commerce and collectibles.
- Fanatics, valued at over
