AI Generated Image
Ferrari's first Luce EV sells for $40M at California auction
Fox Business • • business
Key Points:
- Ferrari's first fully electric vehicle, the 2026 Ferrari Luce "Tailor Made" (Chassis 0), sold for $40 million at RM Sotheby’s Monterey auction, marking a significant milestone for the automaker's entry into the electric vehicle market.
- The one-of-a-kind car was personalized through Ferrari’s Tailor Made program, featuring unique Madreperla Semi-Gloss paint that shifts colors and Perla-colored Le Mans metallic leather interiors.
- All proceeds from the sale will benefit educational initiatives through the Ferrari Foundation, with the buyer’s premium waived for this charitable auction.
- The winning bidder will receive the vehicle in the first quarter of 2027 after it returns to Ferrari’s Maranello headquarters, and if purchased internationally, the buyer is responsible for import and federalization requirements.
- Ferrari emphasized the Luce as the first fully electric vehicle in its history, equipped with bespoke wheels, brake calipers, and special badging identifying it as the initial production chassis.
