First Ferrari Luce EV sells for $40 million, 36x its estimate

Key Points:

• Ferrari’s first electric car, the Luce “Chassis 0,” sold for $40 million at RM Sotheby’s Monterey auction, far exceeding its $1.1 million pre-sale estimate and the car’s retail price of approximately $640,000.
• The sale was conducted without reserve and buyer’s premium, meaning the $40 million is the final hammer price and full charitable donation to The Ferrari Foundation, which supports educational programs.
• The unique car features a custom “Madreperla Semi-Gloss” paint shifting from green to violet, Le Mans metallic leather interior, and other bespoke elements, with delivery scheduled for Q1 2027 after final assembly in Maranello.
• This sale continues Ferrari’s trend of record-breaking charity auctions, surpassing last year’s $26 million Daytona SP3 sale and following previous high-profile sales like the $10 million LaFerrari Aperta in 2017.
• Despite initial criticism of the Luce at its launch and a drop in Ferrari’s stock, all 2026 production units sold out rapidly, and this auction result highlights strong market enthusiasm and support for Ferrari’s electric future.