Flat PopSockets Are Here, and They Might Lure in More Men

Key Points:

• PopSockets has introduced the Low-Pro, a new, ultra-thin phone grip that collapses to sit lower than the camera bump on the iPhone 17 Pro Max, aiming to attract users who prefer a less bulky accessory.
• The Low-Pro, priced at $40, launches exclusively at Apple Stores and PopSockets.com with four initial colors, featuring a MagSafe magnetic backing, a flexible polymer grip, and an adjustable metal ring stand for portrait and landscape phone positioning.
• Designed to withstand over 30 pounds of pulling pressure, the Low-Pro offers durability despite its thin materials and does not "pop" like traditional PopSockets but raises with a finger nudge for use.
• The new design targets men who previously avoided PopSockets due to bulkiness, providing a slimmer alternative that still works seamlessly with MagSafe chargers and stands without needing removal.
• Compared to competitors like OhSnap's Snap Grip, the Low-Pro is favored for its ease of one-finger opening and added kickstand functionality, enhancing convenience for everyday use.