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Ford admits its $30K midsize EV pickup is 'small'
Electrek • • business
Key Points:
- Ford's upcoming electric pickup, launching in 2027, will be smaller than initially expected and is now described as an "all-new, affordable small electric pickup" built on the Universal EV (UEV) platform.
- The pickup will be the first vehicle based on the UEV platform, with a starting price around $30,000 and an expected range of at least 300 miles.
- Ford is using cost-saving manufacturing techniques like megacasting and LFP batteries to improve efficiency and affordability, aiming to offer more interior space than a Toyota RAV4 despite the smaller size.
- The vehicle was recently spotted next to a full-size Ford Expedition, highlighting its compact size, and Ford has filed a trademark for the name "Ranchero," suggesting a potential revival of the nameplate.
- Positioned as a competitively priced electric pickup, Ford aims to attract buyers seeking an affordable EV with lower ownership costs compared to models like the Tesla Model Y.
