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Ford increases V-8 engines, lowers performance prices
CNBC • • business
Key Points:
- Ford is expanding the availability of its 5.0-liter V-8 engine across all 2027 F-150 models, including premium King Ranch and Platinum trims, responding to customer and dealer demand.
- The automaker is lowering starting prices for some performance models, with the 2027 F-150 Raptor starting at $77,800 (down $4,000) and the Tremor at $62,400 (down $5,300), achieved by removing certain standard features.
- These changes aim to offer more choices and improve affordability amid industrywide cost concerns, aligning with Ford CEO Jim Farley's strategy to boost sales of key models.
- The 2027 F-150 lineup also features style updates and a new Carhartt edition, while Ford works to recover from supply disruptions caused by fires at an aluminum supplier that affected production.
- Ford’s broader move to increase V-8 engine options comes as emissions regulations have weakened, allowing Detroit automakers to reintroduce more powerful engines in their trucks.
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