Ford’s New $30K EV Truck Barely Clears An Expedition’s Shoulder

Key Points:

• Ford's upcoming affordable electric truck is undergoing development testing and is notably compact, especially when compared to larger models like the Ford Expedition Max, measuring 221.9 inches long and 78 inches tall.
• The truck's low roofline and aerodynamic design, including features like a steep windshield, Michelin E Primacy tires, and aero wheel covers, aim to improve efficiency by 15% over other pickups, allowing for a smaller battery and extended range.
• The prototype features retro-inspired design cues reminiscent of the 1950s second-gen F-Series, though some elements like headlights may be placeholders, with the production model expected to have a more rounded nose.
• Built on Ford's new Universal EV platform, the truck benefits from weight reduction, fewer parts, and a simplified electrical system, contributing to cost and manufacturing efficiencies.
• Ford plans to use a cost-effective Lithium Iron Phosphate (LFP) battery to keep the starting price near $30,000, with more details expected ahead of the truck’s 2027 debut; a possible revival of the Ranchero nameplate has been speculated but not confirmed.