Former Fitbit Executive Unveils New Necklace That Tracks UV Exposure

Former Fitbit Executive Unveils New Necklace That Tracks UV Exposure

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Key Points:

  • The90, founded by Stacy Salvi, has launched The Gem, a smart pendant necklace designed to monitor real-time UVA and UVB exposure for women.
  • The necklace contains sensors that track UV rays throughout the day, providing accurate exposure data whether outdoors or near sunny windows.
  • Data from The Gem is sent to an app that creates a personalized skin profile, offering sunscreen reminders, UV exposure advice, and tailored sunlight windows.
  • The company markets The Gem as a new category of wearable UV sensor, distinguishing it from other devices by its pendant necklace form factor.
  • This innovation aims to help users manage UV exposure more effectively, particularly during high-risk summer months.

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