Former Nintendo exec explains why the company doesn't tend to put its games on sale
Nintendo Everything • • technology
Key Points:
- Reggie Fils-Aime, former president of Nintendo of America, explained that Nintendo’s philosophy is to ship games fully complete without relying on large day-one updates, reflecting a "Kyoto craftsmanship" mentality focused on quality and completeness.
- This approach contributes to Nintendo rarely discounting its games, with Reggie stating that titles like The Legend of Zelda: Breath of the Wild have never been officially discounted by the company, although retailers may occasionally offer promotions.
- Despite this, Nintendo does hold special sales on the Nintendo eShop a few times a year, but discounts are generally modest, typically around 30%, which contrasts with the larger sales often seen from other publishers.
- Reggie also shared insights into Nintendo’s past dealings with Amazon during the Wii and DS era, including controversial demands from the retailer, highlighting the complexities of Nintendo’s business relationships.
