Former Nintendo exec reveals why it stopped selling Wii and DS systems to Amazon
Nintendo Everything • • technology
Key Points:
- Reggie Fils-Aime, former president of Nintendo of America, revealed that Nintendo stopped selling Wii and DS systems to Amazon due to Amazon's "illegal" demand for excessive financial support to undercut Walmart's pricing.
- Amazon wanted Nintendo to provide significant financial backing so it could offer the lowest prices in the market, a request Nintendo deemed illegal and refused to comply with.
- This refusal led to Nintendo halting sales to Amazon, emphasizing the company's commitment to legal business practices and maintaining fair relationships with other retailers.
- Despite past conflicts, Nintendo and Amazon reconciled their differences in time for the Nintendo Switch 2 launch in 2024, after previously pausing their partnership.
- The history of tension between Nintendo and Amazon highlights the challenges of balancing competitive pricing demands with legal and ethical business standards.
