Forza Horizon 6 has pre-sold 500K on Steam a month before launch
The Alinea Insight newsletter • • technology
Key Points:
- Forza Horizon 6, launching next month and set in Japan, is the most anticipated entry in the series due to its new setting, long gap since the last release, and being developed exclusively for Xbox Series consoles.
- Pre-launch sales on Steam have already surpassed 500,000 copies, nearing $30 million in revenue, with projections suggesting over 2 million units sold within the first 24 hours.
- Marketing efforts, especially following key reveals like the achievement list, have significantly boosted daily sales and wishlist additions, with over 3.3 million wishlists currently on Steam.
- Forza Horizon is Xbox’s crown jewel among internally developed franchises, with Forza Horizon 5 approaching 54 million players across Xbox, Steam, and PS5, and the PS5 port showing strong revenue despite a later release.
- The upcoming PS5 port of Forza Horizon 6 later this year reflects Xbox’s evolving strategy towards multiplatform releases to maximize revenue, especially in markets like Japan where Xbox hardware has limited presence.
