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free candy, drops blue and brown pieces
NewsNation • • business
Key Points:
- M&M’s will launch a new version of its candies without artificial dyes this August, coinciding with its 85th anniversary.
- The brand will remove blue and brown M&M’s from its lineup because these colors could not be replicated with natural ingredients at a reasonable cost.
- Blue, introduced in 1995, was particularly challenging due to reliance on spirulina, an algae-based pigment requiring more material for color intensity, which also affected brown candy production.
- Mars considered alternatives like replacing blue and brown with purple and pink or using a three-color mix but ultimately decided against these options.
- The move aligns with growing health concerns and recent calls from Health and Human Services Secretary Robert F. Kennedy Jr. for food companies to eliminate artificial dyes.
