Good Good Golf CEO, president are out at company after Callaway ad controversy
Key Points:
- Good Good Golf's CEO Matt Kendrick and president Joe Flannery have stepped down following backlash over a controversial ad featuring a staged shove incident with a female brand member, Alexis Miestowski.
- Nahid Giga, co-founder and early investor of Good Good, has been appointed interim CEO to stabilize the company during this transition.
- The controversial ad, promoting a driver collaboration with Callaway Golf, was removed from social media, and both brands issued multiple apologies.
- Good Good faced significant fallout, including product removals from retailers and withdrawal from sponsoring a PGA Tour event in Austin, Texas.
- CEO Matt Kendrick further fueled the controversy with late-night social media posts criticizing Callaway after the incident.