Google making screen-less Fitbit band & here’s Steph Curry wearing it
Key Points:
- Steph Curry is serving as Google's "Performance Advisor" and has teased a new screen-less Fitbit fitness band through an Instagram video, highlighting a fabric band design and a clasp.
- The upcoming Fitbit band will offer basic features out of the box, with additional capabilities requiring a paid subscription, likely Fitbit Premium.
- This new device marks a shift from modern Fitbit trackers that include displays, resembling the screen-less Flex 2 from 2016, and will compete with screen-less fitness brands like Whoop.
- Fitbit's current cheapest tracker, the Inspire 3, is priced at $99.95, and new hardware from Fitbit is expected in 2026, though this band might launch sooner based on Curry's teaser.
- It remains uncertain if this will be Fitbit's sole release this year or if other models like the Charge 7 will also be announced.