Google Says Don't Turn Your Content Into Bite
Search Engine Roundtable••general
Key Points:
- Google’s Danny Sullivan advised against breaking content into bite-sized chunks specifically to rank well with large language models (LLMs), stating that Google does not support this practice and it is not effective with Google Search today.
- Sullivan emphasized that content should be created primarily for human users rather than tailored for ranking algorithms or LLM systems, as future ranking updates will likely favor user-focused content.
- He acknowledged that while some may see short-term ranking benefits from chunking content for LLMs, such tactics may not be sustainable long-term as search systems evolve to reward content written for humans.
- Sullivan discouraged producing multiple versions of content—one for LLMs and one for traditional search—highlighting that Google’s approach remains consistent in prioritizing user-centric
