Hailey Bieber Designs Jeans Now
The Cut • • entertainment
Key Points:
- Hailey Bieber is collaborating with Gap to launch the Hailey Jean, a limited-edition collection inspired by ’90s fashion and her personal style, featuring updated versions of Gap’s Extra Baggy and Low Rise Loose jeans.
- Each pair is priced at $89 and includes unique details such as Bieber’s birth year "1996" on the buttons and back patch, along with her signature on the pocket lining.
- The campaign draws heavily from ’90s aesthetics, with Bieber citing style icons like Kate Moss and Elizabeth Hurley as inspirations, and includes photography by Mario Sorrenti and styling by Alastair McKimm.
- The campaign film, directed by Charlie Di Placido, features ’90s-inspired visuals and the song “Linger” by the Cranberries, highlighting Bieber’s creative input as a partner in the project.
- Bieber emphasizes that the collection reflects her personal “DNA” and the spirit of the ’90s, which continues to inspire her fashion choices.
