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Halo Top is the most-searched ice cream brand in the US, report finds
Fox News • • business
Key Points:
- Halo Top was the most-searched ice cream brand in the U.S. from April 2025 to April 2026, gaining popularity for its low-calorie, high-protein frozen desserts marketed as guilt-free indulgences.
- The brand differentiates itself by prominently displaying calorie counts and offering a healthier alternative without sacrificing taste or texture, leveraging advanced food technology.
- Despite high search interest, top-selling ice cream brands by dollar sales in 2025 were Breyers, Blue Bunny, and Turkey Hill, showing that searches do not always directly correlate to sales.
- Experts note that Halo Top's appeal reflects consumer desires for indulgent yet healthier options, boosted by social media marketing and evolving food technology.
- Health warnings were raised about sugar alcohol erythritol, used in some light ice creams, as studies suggest potential cardiovascular risks, urging consumers to be cautious and informed.
