AI Generated Image
Nintendo Speaking With The Pokémon Company Over Widespread Card Scalping 'Issue'
IGN • • technology
Key Points:
- Despite producing 10 billion Pokémon trading cards in 2025, shortages and scalping remain severe, with fans struggling to purchase cards at retail prices due to high demand and reseller activity.
- The issue has escalated to include frequent store thefts and even armed robberies, highlighting the extreme lengths some individuals go to obtain Pokémon cards.
- Nintendo president Shuntaro Furukawa acknowledged the problem at a recent shareholder meeting, noting that The Pokémon Company is implementing measures such as made-to-order sales, marketplace agreements, and identity verification to curb scalping.
- Pokémon card production has dramatically increased in recent years, with nearly as many cards printed in the last four years as in the previous 25, yet demand continues to outpace supply, especially with the upcoming 30th anniversary set.
- Nintendo and The Pokémon Company remain committed to finding appropriate solutions to ensure fair product distribution and reduce the impact of scalping and theft on fans.
