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Hard Mountain Dew will pay $1M if you can prove Bigfoot exists
Fox Business • • technology
Key Points:
- Hard Mountain Dew has launched a "Bigfoot Bounty" promotion offering a $1 million prize to adults 21 and older who can provide verified evidence proving Bigfoot's existence, running through November 30.
- Entries must include at least four types of supporting material, such as footprints, handprints, thermal imaging, hair samples, audio recordings, environmental evidence, or photographs, and will be evaluated with input from Bigfoot researcher Bryce Johnson.
- Even if no grand prize winner emerges, 100 participants will receive cash equivalent to a free 12-pack of Hard Mountain Dew.
- The campaign ties into the brand's theme of bold experiences and taps into longstanding Bigfoot legends, especially prevalent in the Pacific Northwest.
- Hard Mountain Dew emphasizes the fun and adventure of the search, encouraging consumers to enjoy their product whether or not they "catch" Bigfoot.
