Hasbro announces new partnership with Nintendo for Zelda toys
Nintendo Everything • • technology
Key Points:
- Hasbro announced a new licensing partnership with Nintendo to produce toys based on The Legend of Zelda, starting in 2027.
- The first reveal of the collaboration will be at San Diego Comic Con from July 23 to July 26, showcasing three 6-inch scale figures.
- Billy Lagor, President of Toys and Board Games at Hasbro, emphasized combining Nintendo’s storytelling with Hasbro’s expertise to create engaging toys for fans.
- The Legend of Zelda is celebrating its 40th anniversary this year, with a remake of Ocarina of Time releasing on Nintendo Switch 2 and a live-action movie scheduled for May 7, 2027.
