Here’s What Happened At Lincoln Center
Deadline • • general
Key Points:
- YouTube positioned itself as a major competitor to Disney and Netflix at its upfront event, featuring a performance by pop star Zara Larsson and hosting Trevor Noah as the MC.
- CEO Neal Mohan emphasized YouTube’s creator economy, highlighting the platform’s empowerment of diverse storytellers without relying on traditional focus groups.
- Several creators showcased new and upcoming projects, including Kareem Rahma’s "Keep the Meter Running," Quenlin Blackwell’s "Feeding Starving Celebrities 2.0," and Alex Cooper’s Unwell channel series like "Pot Stirrer" and "Before the Steps."
- High-profile collaborations were highlighted, such as Jesser’s new series "Pros vs. YouTubers" featuring Dwyane Wade and Julian Shapiro-Barnum’s upcoming shows "Celebrity Substitute" and "Outside Tonight."
- Trevor Noah, now a YouTube creator, is hosting "Trevor Noah’s World Tour," a travel series focusing on local culture, underscoring YouTube’s role in building the next generation of entertainment stars.