Here’s When Apple Will Reveal Its iPhone 18 Pro Special Event

Key Points:

• Apple is expected to unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first folding iPhone at a keynote event likely scheduled for Wednesday, September 9, 2026, following the Labor Day holiday in the US.
• The official announcement of the keynote date is predicted to occur around Wednesday, August 26, 2026, approximately two weeks before the event, aligning with Apple's historical pattern and the timing of the IFA tech trade show.
• Pre-orders for the new iPhones are anticipated to open globally on Friday, September 11, 2026, with limited initial supply possibly making early ordering essential for desired models and configurations.
• The keynote event will be held in person at the Steve Jobs Theater with about 1,000 attendees, though it is expected to maintain the polished, pre-recorded video presentation style Apple has favored in recent years rather than live demos.
• Early reviews from select press members are likely to be published around Wednesday or Thursday, September 16-17, 2026, shortly before the new iPhones become available for sale.