Here’s Your First Look at the Swatch x Audemars Piguet Royal Pop

Key Points:

• Audemars Piguet and Swatch have launched the Royal Pop collection, a unique collaboration featuring eight differently colored pocket watches inspired by AP's iconic Royal Oak design and Swatch's Pop watch heritage.
• The Royal Pop watches showcase an octagonal shape with eight visible screws, "Petite Tapisserie" patterned dials, and use a specially modified hand-wound Swatch SISTEM51 movement offering a 90-hour power reserve.
• Each pocket watch is distinct, with color-themed names in various languages and randomized colored screws on the bezel, resulting in millions of unique combinations; some models feature Pop Art designs and different pocket watch styles.
• The collaboration aims to educate and engage a younger generation in Swiss watchmaking culture, with limited production expected to last between 8 to 18 months, available exclusively in selected Swatch stores at prices starting from $400.
• Proceeds from the collection will support initiatives preserving traditional watchmaking skills, reflecting a shared mission between Audemars Piguet and Swatch to evolve the industry and make high-end watch culture more accessible.