Hide no-name brands on Amazon with this free browser extension

Key Points:

• Amazon’s shopping experience has declined due to an overwhelming presence of sponsored ads and low-quality, white-label products sold under obscure, all-caps brand names that complicate finding trusted goods.
• Knockoff — Amazon Brand Filter is a free, open-source browser extension that helps users identify, label, dim, or hide pseudo-brand listings by filtering out untrusted products based on a curated database of 5,000 established brands and linguistic heuristics.
• The extension operates entirely on-device to protect user privacy, making no tracking or analytics requests aside from daily updates to its brand list, and offers customizable filtering levels along with the option to remove sponsored ad carousels.
• Available for Chrome and Firefox across all Amazon marketplaces, Knockoff aims to restore a cleaner shopping experience by reducing clutter from knockoff brands, though some flagged products may still offer good value.
• With community involvement to expand its reputable brand database, Knockoff presents a practical solution for shoppers frustrated by Amazon’s current marketplace clutter and deceptive branding practices.