Hockey media personality Jessi Pierce and children identified as victims found in White Bear Lake fire
Pioneer Press • • nation
Key Points:
- Jessi Pierce, a 38-year-old media personality known for covering the Minnesota Wild for NHL.com and co-hosting the Bardown Beauties hockey podcast, died along with her three children in a house fire in White Bear Lake on Saturday morning.
- Pierce, also known as Jessica Hinrichs, was a respected journalist and beloved mother; tributes from colleagues and the NHL community expressed deep condolences to her husband Mike Hinrichs and praised her passion for hockey and family.
- The fire, reported around 5:30 a.m., claimed the lives of Pierce, her two sons Hudson and Cayden, and daughter Avery; firefighters found the victims inside the home after neighbors saw flames and suspected people were inside.
- White Bear Lake Fire Chief Greg Peterson confirmed that smoke detectors were activated during the fire and that the Minnesota State Fire Marshal’s Office is leading the investigation, with no immediate cause determined.
- Pierce had a decade-long career covering hockey, was known for her warm personality and strong work ethic, and was deeply involved in the hockey community as a writer, podcast host, and event emcee.
