Hollywood Sign Gets A 'Fast & Furious' Makeover
Deadline • • entertainment
Key Points:
- Universal Studios Hollywood used projection mapping to transform the iconic Hollywood Sign into a giant, illuminated billboard featuring imagery from the Fast & Furious films and their new roller coaster.
- The promotion was part of the launch for the Fast & Furious: Hollywood Drift ride, which officially opened at Universal Studios Hollywood the same day.
- The Hollywood Sign, originally erected in 1923 as "Hollywoodland" to promote real estate, has evolved into a major cultural symbol of Los Angeles featured in numerous films, TV shows, and promotional materials.
- Universal partnered with the Hollywood Chamber of Commerce to create this unique promotional event celebrating the new ride and the enduring legacy of the Hollywood Sign.
